Standard License
Definition:
The Standard License is the most common license offered by stock photo providers. It allows the use of the image for a wide range of commercial purposes but comes with certain restrictions.
Typical Use Cases:
- Advertising: Use in online or print advertisements, such as on websites, social media, posters, or brochures.
- Content Creation: Integration of images into blogs, articles, or other content intended for monetization.
- Presentations: Use in business or academic presentations.
Restrictions:
- Products for Resale: The Standard License typically does not allow the use of images in products intended for resale (e.g., T-shirts, calendars, postcards).
- Exclusivity: Images are not exclusive, meaning other buyers can use the same images.
- Attribution: In some cases, there may be a requirement to credit the photographer or source of the image.
- Maximum Print Resolution: Use may be limited to certain print resolutions.
Extended License
Definition:
The Extended License provides more comprehensive rights and freedoms regarding the use of images. This license is ideal for businesses or creatives who need broader usage rights.
Typical Use Cases:
- Products for Resale: The Extended License often permits the use of images in physical and digital products for sale, such as merchandise, packaging, books, and software.
- Widespread Distribution: You can use images for large-scale campaigns or in materials that will have wide exposure without having to worry about limitations.
- Modification: Rules regarding modifications of images are typically more flexible, allowing for creative adaptations.
Restrictions:
- Cost: The costs for an Extended License are usually significantly higher than for a Standard License, reflecting the additional usage rights.
- Complexity: Due to the greater flexibility, the usage can be more complex, necessitating a clear understanding of the specific terms of the license.
Conclusion
In summary, the Standard License is suitable for most everyday commercial applications but has limitations regarding reuse in products or large-scale campaigns. The Extended License, on the other hand, offers more comprehensive usage rights and is ideal for businesses that want to use images in a broader array of applications and products. It is essential to carefully consider your needs and the intended use of the images when selecting a license.